Editorial calendar · September
September, already written
Eighteen posts, drafted from what worked on your accounts over ninety days and on the six you watch. Nothing is scheduled until you say so.
The month
Posting live from the stand
Posting live from the stand
Posting live from the stand
Deliberately silent
Three of them, written out
What 40 minutes per shipment actually costs you
We spent 227 hours last year on a form nobody wanted to fill in.
Not lost to a competitor. Not lost to pricing. Lost to forty minutes, repeated 340 times, by people paid to do something else.
The carousel has the full calculation, including the two months where it got worse before it got better. If your number is different, I would genuinely like to hear it.
- Why this angle
- Your 12 March carousel on the same idea did 3.2× your median
- Why Monday 08:30
- Your best slot across 90 days, by a clear margin
- Your rules applied
- Opens on a number, closes on an invitation, three hashtags
Yiannis leaves at 17:00 now
Yiannis filed the last declaration of the day at 19:40. Every day, for four years.
We asked him what changed, and we filmed the answer at his own desk rather than writing it for him. Eight slides, his words, no script.
The part we did not expect: what he does with the extra ninety minutes.
Alt text — A man in his forties at a desk with two screens, warehouse doors visible behind him, late afternoon light.
- Why this angle
- An employee telling it did 2.1× for a competitor. You tried it once, in March
- Why 17:40
- Your Instagram audience is most active between 17:00 and 19:00
- Needs approval
- Yiannis has not read his own quote yet
Three questions to ask your customs agent this week
Eight days before the rules change, most forwarders have asked their agent nothing.
Three questions worth asking, whoever you work with, including if that is not us:
1. Which of my declarations change category on 1 October?
2. Who re-files the ones rejected in the first week, you or me?
3. What does your fallback look like if the portal is down on day one?
If the answers take more than a day to come back, that is your answer.
- Why this angle
- Useful whether or not they buy. Your two best text posts both worked this way
- Why this date
- Eight days out, late enough to be urgent, early enough to act
- Your rules applied
- No exclamation mark, no product name, closes on a hard line
Why the month looks like this
| Theme | What it is based on | Posts |
|---|---|---|
| The 1 October deadline, explained | Three competitors use it as a scare, none of them explains what changes. Six clients asked you directly since June. | 5 |
| What doing nothing costs, in euros | Your 12 March carousel on this did 3.2× your median. Best post of your year, never followed up. | 5 |
| The people who do the work | 2.1× for a competitor last week with an employee on camera. You have posted this angle once, in March. | 4 |
| Unedited video | Never tried on your accounts. Cheapest format on the list and 1.9× for the competitor who does it. | 2 |
| Product announcements | 0.4× for everyone who posts them, you included. They were 14 of your last 22 posts. Cut to 2 this month. | 2 |
Deliberately empty
- 15 to 17 September. Transport Week in Athens. You will post from the stand, so nothing is pre-written for those three days.
- Friday afternoons. Your worst slot across 90 days, 0.3× your median. Nothing is scheduled after 15:00 on a Friday.
- 1 October itself. Deadline day belongs to your customers' inboxes, not to your feed. One post the day before, nothing on the day.
- Wednesday 9 September. Left open on purpose, so there is room for something that happens during the month.